SEO for Small Business: Supercharge Your Visibility

You are welcome to our guide on SEO for small organizations. In today’s digital era, possessing a strong online presence is crucial for success. Small organizations, in particular, can greatly take advantage of implementing effective SEO strategies to boost their visibility and reach their audience. By optimizing their websites and content, small businesses can increase their search engine rankings, drive organic traffic, and ultimately increase their subscriber base.

In the following paragraphs, we will explore the value of best SEO service for small business and just how it could be a game-changer for his or her online visibility. We are going to discuss the impact of SEO, the difference between small business SEO and local SEO, and why it matters. We shall also provide practical tips and techniques to aid small organizations maximize their SEO efforts and stand above the competition.

Primary Takeaways:

Implementing SEO strategies can significantly boost the online visibility of small businesses.
Small business SEO differs from local SEO, with unique considerations and approaches.
SEO is a long term investment that will generate organic traffic and attract the best audience.
Creating compelling and localized content is crucial for engaging with all the local audience.
Maximizing SERP visibility, building brand awareness, and leveraging reviews are crucial SEO tactics.

Comprehending the Impact of SEO on Small Businesses

In this section, we will explore the idea of Small Business SEO and explore its impact on small companies. SEO, which means Search Engine Optimization, plays a crucial role in improving online visibility and driving organic traffic to websites. By implementing effective SEO strategies, small businesses can boost their online presence and stand above your competition.

Precisely what is Small Business SEO?

Small Business SEO refers back to the optimization techniques specifically tailored for small companies to enhance their visibility on search engine listings like Google. It involves optimizing various aspects of an internet site, like content, keywords, meta tags, and backlinks, to rank higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Difference Between Small Business SEO and Local SEO

While Small Business SEO targets boosting the online presence of small businesses in general, Local SEO is much more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach potential prospects inside their specific location. While both Small Business SEO and native SEO share common optimization techniques, Local SEO puts more emphasis on factors such as Google My Business profiles, local keywords, and directory listings.

Why SEO is a Game-Changer for Small Organizations

SEO has developed into a game-changer for small businesses, providing them with a reasonable and effective way to compete with larger companies within the digital landscape. Here are a few key main reasons why SEO is vital for small companies:

Increased Online Visibility: By implementing SEO strategies, small companies can increase their rankings on SERPs, driving more organic traffic to their websites and increasing their online visibility.
Targeted Audience: SEO allows small businesses to target specific keywords and optimize their website to attract the correct audience. This can help in driving relevant traffic that is more likely to convert into customers.
Cost-Effective Marketing: When compared with traditional marketing methods, SEO delivers a cost-effective way for small organizations to advertise their products and services to some wider audience.
Long-term Growth: SEO is a long term investment that can yield continuous results for small businesses. By consistently improving their SEO efforts, small organizations can maintain and boost their online visibility, ultimately causing sustained growth.

Overall, Small Business SEO has got the potential as a game-changer for small companies, providing these with increased visibility, targeted audience reach, and cost-effective marketing opportunities. By embracing SEO strategies, small businesses can obtain a edge against your competitors and thrive within the digital landscape.

Need for Google Business Profile for Local Visibility

In today’s digital era, using a strong online presence is vital for small organizations trying to thrive. One powerful tool that will significantly enhance a small business’s local visibility is a Google Business Profile.

A Google Business Profile is a free listing that appears when individuals hunt for businesses on Google or Google Maps. It provides essential information regarding your business like address, phone number, website, business hours, and customer reviews.

Optimizing your Google Business Profile may have a significant influence on attracting local customers. When individuals look for goods and services inside their area, getting an optimized and updated profile increases the likelihood of your business being featured prominently within the local search engine rankings. This heightened visibility can drive traffic to your website and ultimately increase conversions and sales.

Additionally, a Google Business Profile lets you showcase your business inside a visually appealing way. You could add photos, videos, and post updates to engage with potential prospects and give them a more immersive experience.

Furthermore, customer reviews and ratings play an important role in customer decision-making. An optimized Google Business Profile enables customers to leave reviews and ratings, building social proof and credibility for the business. Positive reviews and high ratings can have more customers and differentiate your business from competitors.

In summary, creating and optimizing a Google Business Profile is essential for small businesses trying to enhance their local visibility. By making the most of this free and powerful tool, small businesses can improve their online presence, have more local customers, and ultimately boost their business.

Strategic Keyword Research for Targeted Outreach

So that you can increase the visibility of small businesses online, strategic keyword research plays a crucial role. By identifying relevant keywords, organizations can produce targeted outreach campaigns that attract the correct audience and drive organic traffic to their websites.

The entire process of strategic market and keyword research involves:

Understanding your target market: Conduct consumer research and develop buyer personas to get insights into the preferences, needs, and pain points of the potential prospects.
Identifying industry-specific and location-specific keywords: Use keyword research tools to discover keywords which can be related to your business and location. These could include long-tail keywords, location-based keywords, and industry-specific terms.
Competitor analysis: Analyze the keywords that your competitors are targeting and identify gaps or opportunities which will help you stand out in the search engine rankings.
Relevance and search volume: Prioritize keywords that have a superior search volume and they are relevant to your business. This may ensure that you attract qualified traffic to your website.

When you have identified the relevant keywords, it is possible to incorporate them in your website content, together with your headings, meta tags, page titles, and in the body of the text. By optimizing your site content with these targeted keywords, you increase the chances of ranking higher in search engine results, making your business more visible to prospective customers.

Benefits associated with Strategic Market And Keyword Research for Small Companies
Higher search engine rankings
Boost in organic traffic
Attracting highly relevant leads
Improved conversions
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One in the key factors in attracting and engaging the local audience is creating compelling and localized content. This really is crucial for SEO consultant for small business seeking to create a strong online presence and connect to their target market. By centering on topics that resonate with your local audience and incorporating local events and activities to your content, it is possible to effectively grab their attention and make a loyal following.

Identifying Topics That Resonate along with your Local Audience

To produce compelling content that resonates with your local audience, it’s necessary to understand their needs, interests, and preferences. Take the time to research and identify topics which are relevant to your target market. Consider conducting surveys or interviews together with your existing customers to get insight into their concerns, questions, and areas of interest. This will help tailor your articles to satisfy their expectations and offer valuable information which they find valuable and engaging.

Furthermore, staying up-to-date with local news, trends, and events will also help you identify topics that resonate along with your local audience. By including timely and relevant information into your content, it is possible to position yourself being a trusted source of information and establish your business as a go-to authority within your local area.

Incorporating Local Events and Activities into Your Content

Local events and activities play a significant role in shaping the material of a community. By integrating these events to your content, you could make feelings of connection and relevance with your local audience. Consider writing blog posts, creating videos, or sharing social networking updates that highlight upcoming local events and activities. This may not just demonstrate your involvement in the neighborhood but also provide valuable information and entertainment to your audience.

Additionally, consider partnering with local organizations, organizations, or influencers to co-create content that showcases local events and activities. This collaboration may help expand your reach and further strengthen your connection with the regional audience. It’s a win-win situation, while you provide valuable content in your audience as well as supporting and promoting local organizations and initiatives.

Examples of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to go to Over The Summer”
Video	“Exploring Local Festivals: A Guide to the Best Food and Fun”
Social Media Post	“Join us this weekend on the XYZ Farmers Market for fresh produce and local artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of your local audience while incorporating local events and activities, it is possible to create a strong connection and foster engagement. This helps your small business get noticed and make a loyal client base in your neighborhood.

Maximizing SERP Visibility Through Effective SEO Tactics

So that you can boost their online visibility and reach a more substantial audience, small organizations must implement effective SEO tactics that can maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small businesses can employ to make certain maximum visibility on search engines.

One primary factor in maximizing SERP visibility is on-page optimization . By optimizing website elements such as title tags, meta descriptions, and headers with targeted keywords, small organizations can increase their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is certainly optimized both for users and search engines can further enhance visibility.

Another significant aspect is backlink building . Constructing a strong network of high-quality backlinks from reputable websites are unable to only drive visitors to a small business’s website but additionally signal to look engines that this website is authoritative and trustworthy. This can result in improved visibility on SERPs.

As well as on-page optimization and backlink building, small organizations should think about other effective SEO tactics such as:

Developing a user-friendly website with clear navigation and fast loading times
Optimizing website images by reducing file sizes and using descriptive alt text
Utilizing social networking platforms to engage with audiences and drive targeted traffic to their website
Implementing local SEO techniques to target specific geographic locations
Monitoring and analyzing website performance using analytics tools to recognize areas for improvement

By implementing these SEO tactics and staying updated with all the latest industry trends, small organizations can improve their visibility on SERPs, reach their target audience, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Businesses

Tactic	Description
On-Page Optimization	Optimizing website elements and content to improve SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to enhance website authority and visibility
User-Friendly Website Design	Creating a website that is simple to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and making use of descriptive alt text for improved search visibility
Social Media Engagement	Using social networking platforms to have interaction with audiences and drive traffic to the website
Local SEO	Implementing strategies to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to track and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is vital for the prosperity of small businesses. One efficient way to accomplish this is thru strategic SEO strategies. By optimizing their online presence, small companies can establish brand authority, improve brand visibility, and attract a loyal customer base.

SEO plays a vital role in establishing brand authority. When small organizations consistently produce high-quality, relevant content that aligns using their target audience’s needs and interests, they position themselves as experts within their industry. This helps to develop trust and credibility, making customers more likely to choose their brand over competitors.

Improving brand visibility is another key benefit of implementing SEO strategies. By optimizing their website and content for search engines, small companies can increase their visibility on search engine results pages (SERPs). Which means that when prospective customers hunt for relevant keywords or phrases, the business’s website is very likely to show up in the very best search engine rankings.

By appearing in the top search engine rankings, small businesses can attract organic traffic, generate leads, and enhance their likelihood of converting visitors into customers. This increased visibility also helps to amplify brand awareness, as more individuals are subjected to the business’s name and offerings.

Additionally, SEO can help small companies attract a loyal subscriber base. When organizations consistently deliver valuable content and supply a seamless user experience, they create positive associations making use of their brand. This enhances client satisfaction and encourages repeat business and word-of-mouth referrals.

Advantages of Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal client base

Tailoring Your SEO Strategy for the Niche

On the planet of SEO, one size will not fit all. It is vital for small organizations to tailor their SEO strategies to their respective niches to attain optimal results. By customizing SEO approaches based on industry-specific needs, small businesses can effectively boost their online visibility and stay in front of the competition.

Customizing SEO Approaches for Various Small Business Types

Each small business type features its own unique requirements and target market. Customizing SEO approaches involves knowing the specific needs in the business and tailoring strategies accordingly. For instance, a retail store may give attention to local SEO and optimizing product listings, while services-based business may prioritize content marketing and testimonials.

By conducting thorough research and research into the target market, small companies can uncover the very best SEO tactics that resonate with their niche audience. This consists of identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to Improve Your SEO Game

One from the key steps in tailoring an SEO technique for the niche is analyzing competitors. By studying the SEO tactics and strategies utilized by competitors inside the same industry, small organizations can gain valuable insights and identify areas for improvement.

Competitor analysis helps small organizations be aware of the keywords, content, and backlink profiles which can be driving their competitors’ success. These details can then be utilized to refine and grow their own SEO efforts. By learning from competitors’ successes and failures, small businesses can optimize their SEO strategies and obtain a competitive edge within the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play an important role in the success of small companies. Search engine listings like Google consider testimonials and social engagement as important ranking factors. By leveraging reviews and social proof effectively, small organizations can significantly enhance their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews function as a powerful type of social proof that may influence prospective customers and check engines. Whenever a small business features a high level of positive reviews, it signals to browse engines that the business is trusted and reputable. As a result, search engines like google may reward the business with higher search rankings, leading to increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small businesses can actively generate and showcase social proof to improve their SEO efforts. Below are a few strategies:

Encourage satisfied customers to go out of reviews: Small organizations can ask happy customers to depart reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and get more customers.
Reply to reviews: Engaging with testimonials demonstrates that the business values customer opinions and cares about customer satisfaction. Responding promptly and professionally may have a positive effect on search rankings and customer perception.
Showcase testimonials and endorsements: Small organizations can feature customer testimonials and endorsements on their site or social networking platforms. These testimonials serve as social proof and will build trust.
Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is vital. Promptly resolving issues may help mitigate any potential negative impact on search rankings and brand reputation.

The Bottom Line

Leveraging reviews and social proof is a crucial element of a highly effective SEO strategy for small organizations. By harnessing the power of positive reviews and effectively showcasing social proof, small businesses can grow their online visibility, get more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the effectiveness of Local Keywords

In order to maximize your small business’s online visibility, it’s necessary to understand the power of local keywords. Local keywords are search terms which are specific to particular geographic location, allowing you to target prospective customers in your town. By incorporating these keywords into your website content, it is possible to increase your chances of appearing in local search engine rankings and attracting relevant traffic.

When choosing local keywords, it’s essential to think about the unique characteristics of your own target audience and your local market. This should help you choose keywords that resonate along with your prospective customers and align with their search intent. By comprehending the specific terms and phrases that your particular local audience uses when looking for products or services like yours, it is possible to optimize your site content to fulfill their needs and improve your website’s visibility in local search results.

Integrating Local Keywords to your Website’s Metadata

Integrating local keywords in your website’s metadata is an efficient approach to signal to search engines that your particular business is relevant to local searches. Metadata refers back to the information that is certainly embedded in the code of the web pages and it is not visible to visitors. By optimizing your metadata with local keywords, you are able to provide search engines like google with valuable information about your business’s location and improve your chances of appearing in local search engine rankings.

As an example, you can contribute local keywords within your page titles, meta descriptions, and image alt tags. It will help search engines understand the context of your own content and connect it to relevant local searches. When making your metadata, make sure to include compelling and relevant information that entices users to click your website in search results.

As well as metadata, it’s important to incorporate local keywords naturally throughout your website’s content. This includes your page headings, body text, and image captions. By weaving local keywords seamlessly into your content, it is possible to improve your website’s relevance for local searches and increase your odds of attracting local customers.

By localizing your SEO efforts by using geo-targeted keywords and integrating them effectively to your website’s metadata, you can enhance your small business’s online visibility and attract local customers who definitely are actively looking for the products or services you are offering.

Image Optimization along with its Effect on SEO Performance

When it comes to improving SEO performance for small businesses, image optimization plays a crucial role. Optimized images not just enhance the appearance of any website but additionally bring about reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small organizations can significantly lessen the time that it takes for his or her webpages to load. This might lead to better user engagement and increased organic traffic.

There are numerous methods for optimizing images:

Compressing images without compromising quality: By reducing the file scale of images, organizations can ensure faster loading times without having to sacrifice visual appeal.
Utilizing the appropriate image file format: Deciding on the best file format, like JPEG or PNG, based on the image content will help optimize loading speeds.
Implementing lazy loading: This method involves loading images only if they are visible on the user’s screen, further improving page load times.

By implementing these optimization techniques, small businesses can create a better user experience and enhance their website’s overall SEO performance.

Utilizing Alt Text and File Names to enhance SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not just helps search engine listings understand the content but also improves accessibility for visually impaired users.

When crafting alt text, you should use relevant keywords that accurately describe the picture. This allows search engines like google to associate the image with relevant search queries, improving the probability of higher rankings in image search engine results.

In addition to alt text, optimizing file names is essential. When saving image files, small organizations should use descriptive file names that incorporate relevant keywords. This can help search engines like google comprehend the image’s content and increases the overall SEO performance.

By optimizing images through alt text and file names, small organizations can grow their online visibility and have more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile products are becoming the most preferred way of accessing the internet. Being a small business, it is important to prioritize mobile responsiveness to offer user-friendly experiences to your audience. Not only does it improve the overall usability of your website, but it also features a direct effect on your SEO agency Bangkok performance.

Mobile responsiveness refers back to the ability of any web site to adapt and display properly on different screen sizes and devices. It makes sure that your website looks and functions seamlessly, regardless of whether it is accessed on a computer, smartphone, or tablet.

In terms of SEO, mobile responsiveness plays a substantial role in search engine rankings. Search engines like google, like Google, prioritize websites that offer a mobile-friendly experience to users. Mobile-friendly websites are more likely to achieve greater rankings in search results, ultimately causing increased visibility and organic traffic.

Optimizing your website for mobile devices involves various factors. Firstly, you have to ensure your website was created using a responsive web design framework. This enables your website to automatically adjust and adapt its layout depending on the device and screen size it is actually being viewed on. The content, images, and overall design should be optimized to fit smaller screens without having to sacrifice quality or user experience.

Additionally, page loading speed is yet another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can lead to high bounce rates and minimize search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching methods to improve loading times on mobile devices.

Usability is vital on mobile devices, and this includes having easy-to-navigate menus and clickable buttons that are compatible with touchscreens. Implementing mobile-friendly features such as collapsible menus, larger buttons, and simplified forms can greatly improve the user experience on mobile devices, resulting in increased engagement and conversions.

By ensuring mobile responsiveness for your small business website, you are not just serving the evolving needs and preferences of the audience but in addition enhancing your SEO performance. With a lot more users counting on mobile devices to get into information, products, and services, providing a user-friendly mobile experience is vital for your success and expansion of your small business.

Conclusion

SEO is not just a quick-term fix for small businesses; it is a long term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small organizations can enhance their online presence, get more targeted visitors, and ultimately enhance their revenue.

With regards to SEO, patience is key. It will take time for search engine listings to identify and rank websites based on their optimization efforts. However, the long-term benefits of SEO allow it to be an essential tool for small business growth. It allows companies to establish their brand authority, connect to their target audience, and stay competitive within the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough niche research and implementing targeted outreach campaigns. By comprehending the needs and preferences of the local audience, you could make compelling and localized content that resonates with them. Optimizing your site with geo-targeted keywords and ensuring mobile responsiveness can also be crucial for providing an individual-friendly experience and improving search engine rankings.

Remember, SEO is not really a one-time task; it requires ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, you are able to refine your SEO strategy and stay in front of the competition. Having a solid SEO foundation, small organizations can reap the benefits of increased visibility, organic traffic, and sustainable growth.

FAQ

What exactly is Small Business SEO?

Small Business SEO refers to the procedure of optimizing a small business’s website and web-based presence to enhance its visibility and rankings on search engine results pages (SERPs). It requires implementing various strategies and tactics like keyword research, on-page optimization, and link-building to draw in more organic traffic and prospective customers.

What is the difference between Small Business SEO and Local SEO?

While Small Business SEO concentrates on improving the overall online visibility of a small business, Local SEO specifically targets optimizing a business’s presence in local search results. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to bring in customers within a specific geographical area.

The reason why SEO a game title-changer for small organizations?

SEO is actually a game-changer for small businesses because it levels the playing field and allows them to contend with bigger brands. By implementing effective SEO strategies, small companies can improve their visibility, attract targeted organic traffic, and make brand authority in their industry. This may lead to higher online traffic, better lead generation, and ultimately, increased sales and revenue.

What is the need for using a Google Business Profile for small organizations?

Possessing a Google Business Profile is vital for small organizations because it enhances their local visibility and credibility online. A Google Business Profile provides essential information such as business hours, contact details, and customer reviews. Optimizing this profile helps to ensure that small organizations appear in local search engine rankings and create a positive impression on prospective customers.

How can strategic keyword research benefit small businesses?

Strategic keyword research helps small businesses identify by far the most relevant and valuable keywords for their industry, audience, and business goals. By making use of these keywords within their website content, blog posts, along with other digital marketing efforts, small organizations can get more organic traffic, enhance their search engine rankings, and enhance their chances of converting visitors into customers.

How could small businesses create compelling and localized content?

Small companies can make compelling and localized content by identifying topics that resonate with their local audience and incorporating local events and activities to their content creation. This consists of addressing local interests, highlighting community involvement, and showcasing unique elements of the local area within their blog posts, articles, and social media content.

What are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small businesses achieve greater rankings on search engine results pages and get more organic traffic.

Just how can small businesses build brand awareness with SEO?

Small companies can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal customer base by consistently delivering value and meeting customer needs. SEO helps small businesses interact with their audience, increase brand recognition, and ultimately, boost their brand presence online.

How can small businesses tailor their SEO techniques for different business types?

Small businesses can tailor their SEO methods for different business types by understanding industry-specific needs and analyzing competitors. This involves conducting thorough market research, identifying target keywords, and customizing SEO approaches in accordance with the unique requirements and goals in the specific business niche. Additionally, analyzing competitor strategies can offer valuable insights for optimizing SEO efforts.

Just how can small businesses leverage reviews and social proof in SEO?

Small businesses can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, addressing reviews to demonstrate engagement and trustworthiness, and showcasing these reviews on their website and other online platforms. Positive reviews and social proof not only boost search engine rankings but also instill trust and confidence in potential customers, leading to increased conversions and business growth.

Exactly why is localizing SEO efforts essential for small organizations?

Localizing SEO efforts is essential for small companies because it enables them to target specific geographic areas and attract relevant local customers. This requires using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to deal with the unique needs and preferences of the local audience. By focusing on local SEO, small companies can increase their visibility and competitiveness in the local market.

So how exactly does image optimization impact SEO performance for small organizations?

Image optimization plays a substantial role in improving SEO performance for small companies. By optimizing images for webpages, like reducing file sizes and maintaining appropriate dimensions, small companies can improve website loading times, enhance user experience, and enhance their odds of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

Why is ensuring mobile responsiveness essential for small business websites?

Ensuring mobile responsiveness for small business websites is crucial because an increasing number of users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the likelihood of higher search engine rankings. Optimizing websites for mobile devices enhances the overall SEO performance for small organizations helping them attract and retain mobile users as prospective customers.